While press releases are rarely used as the wire-submitted standalone news pieces they once were, they still have value for complementing media pitches and helping tell a story concisely. A well-written, well-timed release that is part of larger outreach is very much worthwhile in today’s media environment.
Opinion pieces and complementary articles, one-line mentions and other recommended content
Thanks to the joint work with opinion leaders we help to make up, develop, and write articles, work with editors to get them placed and published in relevant publications.
We help ensure that the words on the website match messaging used in other marketing and public relations endeavors.
When clients’ customers have stories to tell, we help put them into words, and those words are meaningful to the press. In addition to other marketing uses, a good case study with a referenceable customer can go a long way with major national and global media.
We work with clients to develop and draft, review, edit and distribute white papers.