Features of the B2B sphere
What is Axie Infinity?
SUBSCRIBE TO NEWSLETTER
Instagram is removing links to...
15 STEPS INVESTORS
INVOLVEMENT GUIDE
INVOLVEMENT GUIDE
FEATURED ARTICLES
Want to learn our growth marketing tools and how we’ve helped over 120 blockchain companies to grow up?
Features of the B2B sphere
1. Lengthy transaction process. B2B has a special type of customers; they don't decide to buy a product here and now. Direct selling does not work well, so it is important to pay special attention to the selection of tools as well as the formation of a sales funnel to increase the touch with the same user.
2. Low search demand for goods or services compared to the B2C niche and everyday goods. Queries on the promoted service in search engines can be single, they do not fall into the databases of keyword services and are easy to miss.
3. Transactions are rarely made on the website. This is due to the high cost and complexity of the product, as well as the fact that the decision-maker has additional responsibilities towards the company. Therefore, it is much more productive when the seller's representative communicates with the buyer, answers questions and discusses the terms of the contract. Hence, on the online platforms of B2B companies, it is better to allow filling out a feedback form, order a call, or write an e-mail.
4. High costs of retaining old customers and attracting new ones. This may be because the seller works in a highly competitive market and efforts must be made to be distinguished and stand out among other companies. For example, catering for employees may be organized by different firms that easily change when quality deteriorates or prices rise. The second reason is that the products or services are required by customers only once or twice, and in this case it is worth thinking about how to make the existing clients not just “disappear” from the horizon, but perhaps give recommendations to acquaintances. For example, the services of a lawyer to resolve issues in court can be used a couple of times, and afterwards, they can advise other companies.
5. Must work on the content. Clients, who are looking for a product or service, want to cover certain needs and can either be niche specialists, or are just trying to understand said topic. For the former, the content posted on the site will show the expertise of the seller, and for the latter, it will cover that need for information that they have.
2. Low search demand for goods or services compared to the B2C niche and everyday goods. Queries on the promoted service in search engines can be single, they do not fall into the databases of keyword services and are easy to miss.
3. Transactions are rarely made on the website. This is due to the high cost and complexity of the product, as well as the fact that the decision-maker has additional responsibilities towards the company. Therefore, it is much more productive when the seller's representative communicates with the buyer, answers questions and discusses the terms of the contract. Hence, on the online platforms of B2B companies, it is better to allow filling out a feedback form, order a call, or write an e-mail.
4. High costs of retaining old customers and attracting new ones. This may be because the seller works in a highly competitive market and efforts must be made to be distinguished and stand out among other companies. For example, catering for employees may be organized by different firms that easily change when quality deteriorates or prices rise. The second reason is that the products or services are required by customers only once or twice, and in this case it is worth thinking about how to make the existing clients not just “disappear” from the horizon, but perhaps give recommendations to acquaintances. For example, the services of a lawyer to resolve issues in court can be used a couple of times, and afterwards, they can advise other companies.
5. Must work on the content. Clients, who are looking for a product or service, want to cover certain needs and can either be niche specialists, or are just trying to understand said topic. For the former, the content posted on the site will show the expertise of the seller, and for the latter, it will cover that need for information that they have.
SHARE THIS ARTICLE WITH YOUR FRIENDS
7 Sept 2021
Features of the B2B sphere
1. Lengthy transaction process. B2B has a special type of customers; they don't decide to buy a product here and now...
7 Sept 2021
What is Axie Infinity?
Axie Infinity belongs to the "Play to Earn" genre of games. Play to Earn games are a new type of blockchain games that allow...
SUBSCRIBE TO NEWSLETTER
Want to learn our growth marketing tools and how we’ve helped over 120 blockchain companies to grow up?
